In a perfect world we know that we are rational thinkers and we make decisions based completely based upon logic and careful examination of facts. And perhaps this is the skill that gives your market research reports the credibility when you present it to the clients. But of course you know that it’s not true that there are many who let personal biases slip into their arguments and their work but you are a rational person although you let your personal judgement slightly slip into your arguments you always know that you keep most of them in check. If you are such a person then congratulations you have just become a victim of Bias Blind Spot.
1. Choice Supportive Bias:
2. Confirmation Bias:
3. Bandwagon Effect:
4. Halo Effect:
5. Dunning-Kruger Effect:
- tend to overestimate their own level of skill;
- fail to recognize genuine skill in others;
- fail to recognize the extremity of their inadequacy;
- Recognize and acknowledge their own previous lack of skill, if they are exposed to training for that skill.
Remember these are just the few of 100s of other such named biases, and since these are inherent to us (Read: our brains are lying to us), these may be difficult to find much less remove them, however we still can make an active effort to make sure to acknowledge the other side and try really hard not judge a book by its cover.