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Sr. Research Manager



For more than 30 years, GfK Automotive has been the preeminent provider of product, brand and consumer research and consulting to the global automotive industry.  GfK Automotive in Southfield, Michigan and Gardena/Irvine California, is seeking a positive, team-oriented Senior Research Manager to direct aspects of a series of large on-going automotive market research tracking studies. 
Essential Duties and Responsibilities:
Responsible for overall project management of several U.S. syndicated tracking studies including:  questionnaire design, sampling and weighting plans, managing/monitoring fieldwork, code development, creating and managing project schedules and updating stakeholders on progress, quality control, data auditing and deliverable checking, administration of project financials, RFQ’s for fieldwork and data processing, and assisting with client pricing.  Other responsibilities may include providing support to senior staff in fulfilling internal and external client requests, recommending product/process improvements, and acting as liaison to IT for database and web portal support.  
·        Assist with all aspects of syndicated project management
·        Lead quality control function on syndicated programs
·        Provide operational data analysis support on syndicated programs as needed
·        Design and implement processes for new syndicated programs
·        Participate (along with Senior Consulting Staff) in recommending program/process improvements
·        Interact with Senior Consulting Staff to solicit, resolve and coordinate program improvements
·        Direct activities of junior research staff members
  -7 years of experience as a market research project manager required, including background in developing questionnaires, sampling, weighting  tab plans, and knowledge of quality processes and data audits
·        Curious, ability to proactively identify issues, propose solutions/alternatives, collaborative
·        Familiarity with a variety of research methodology, with a focus in online panel research
·        Ability to manage large syndicated programs and coordinate with internal and external vendors, as well as internal clients
·        Ability to manage simultaneous requests (good organizational skills, multi-tasking ability)
·        Ability to design tabulation plans for research projects
·        Ability to solicit pricing and manage outside vendors
·        Familiarity with the automotive marketplace (makes/models, upcoming launches, key trends, etc.)
·        Familiarity with a variety of research methodology, with a focus in online panel research
·        Ability to solicit pricing and manage outside vendors
·        Ability to direct operational data analysis to support programs
·        Strong Excel skills
·        Working knowledge of SPSS desired, efficiency preferred
·        Knowledge of VBA, Access and Sharepoint preferred but not required
·        Education:  Bachelor’s Degree required; Master’s degree preferred
Application Procedures:
We offer a very competitive salary commensurate with your experience.

To find out more information about the role and to apply, please click here

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