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Senior Research Manager – Brand & Communications



Senior Research Manager, Brand & Communications
Chicago, Illinois

The Role

You’ll design and deliver compelling market research that helps our clients make better decisions. Building on your creative problem-solving skills and record of managing multi-faceted research programs, you’ll partner with our account leaders and operations team to meet ever-changing client needs and generate fresh insights. What’s more, you’ll interact with clients regularly, developing the strong relationships that grow our business.

Our focus in Brand & Communications at TNS is on how people make decisions about brands. This means analyzing and understanding consumer behaviors and their underlying motivations (at every stage of a brand’s lifecycle). We offer our clients the real consumer voice, and advise on how to use this information to further grow their business.

The Company

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviors and attitudes across every cultural, economic and political region of the World.  TNS is the leading full-service custom market research agency in North America.

TNS is part of Kantar, the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

What you will do…

  • Engage with multiple clients to fully understand their business needs – challenges, opportunities and objectives

  • Design research questionnaires and other key instruments to directly address these business needs

  • Synthesize large amounts of data to deliver relevant insights and bold, actionable recommendations

  • Oversee the entire project lifecycle, making sure all project deliverables, requests and points of action are completed to the highest standard, on time and within budget

 What you will need…

  • Experience at managing multi-faceted research programs for Fortune 500 clients

  • Expertise in brand & communications research, quantitative research methodology, statistical analysis, and tools such as SPSS/SAS

  • The ability to think clearly and quickly to cut through clutter and identify the most relevant information

  • An eye for detail to achieve and maintain research integrity, and spot and fix issues that could potentially compromise results on the fly

  • Curiosity to learn about a client’s business, to evolve and change with the industry and to intelligently interrogate the data

           to find out more information about the role and to apply, please click here

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