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Research Associate – Boutique Research



GfK Boutique Research
GfK Boutique Research is a team of analysts carrying out in-depth analysis on GfK sell-out data and triangulating it with external data points to explain and anticipate developments in the technology-device marketplace.
Our team is based in Boston, New York, London, Tokyo, and Hong Kong, and is a very multi-national group. The combination of locations and a diverse team is a key strength, enabling us to readily serve clients and interact effectively in different markets around the globe.
Our mission is to leverage GfK sell-out data to deliver timely, primary and incremental research to industry clients and investment managers.  The team sales have grown every year since it was founded in 2002 by focusing on clients’ needs. We deliver value by providing relevant forecast and analytical support to decision makers.  We value ingenuity, simplicity and dedication to the achievement of team objectives.
GfK Boutique Research is a subsidiary division of GfK Consumer Choices, itself a division of the GfK Group, one of the top five market research companies worldwide. GfK Consumer Choices is the global leader in providing sales reporting and market intelligence for Technical Consumer Goods markets. 
Purpose of Role
Support the forecast team to meet the needs of industry clients in selected product sectors. Participate in and take ownership of generation of end-demand forecasts and other research and analysis for key verticals.  
Key Individual Accountabilities
  • Build a broad industry knowledge of the digital device world to support the GfK Boutique’s forecasting team.
  • Build specific and expert knowledge of the TV, DSC and Handset forecasting process. Manage the scheduled updates ensuring quality control and transparent communication at all stages.
  • With support from line manager and stakeholders (e.g. Data advisory team) develop the forecasting team’s thematic research capabilities.
  • Maintain and build a network of GfK colleagues around the world to continually improve the process and it’s outputs.
  • Identify and propose opportunities to enhance existing products and services, or develop new ones to extend commercial opportunities in your product sectors.
  • Brief and develop mutually-rewarding relationships and dialogues with industry clients
  • Travel as necessary to represent GfK Boutique at industry and GfK events
 Key Shared Accountabilities
  • Accuracy of the forecast (with the forecasting team)
  • Product improvement/development prioritization
  • Quality of process management.
This is an ideal assignment for a candidate looking to begin or rapidly accelerate their analytical career. The successful candidate will have the relevant educational background with maths, analysis, business management modules being an advantage. The assignment requires a candidate who is looking to build a career in forecasting and analytics. The expectation is they will take advantage of Boutiques industry-leading training program, developing themselves rapidly to support our ambitious expansion plans. Ideally they will have top-rate analysis skills, problem solving aptitude, intellectual rigor as well as self-motivation. We value continuous learning, ingenuity, simplicity, and dedication to the achievement of team objectives.
Previous Experience
  • Analysing data and delivering actionable research
  • Strong MS Excel
  • Presentation – should be able to present ideas in a concise and powerful manner
  • Proven exceptional analytical skills and appetite for knowledge.
  • Strong oral and written communication skills.
  • Excellent team player
  • Results-oriented focus and desire to continuously learn and adapt
  • An interest in the technology sector
Desirable Skill:
Relevant statistical software packages, i.e. SPSS, R, EViews or willingness to learn
Other Responsibilities
Other responsibilities may be allocated by the line manager to ensure the effectiveness of the group.  All employees within GfK expected to promote the image of the company.  This will be done in part, by adopting a professional appearance and maintaining an efficient and effective working environment. It is expected that employees adhere to any specific deadlines set with respect to Company issues relating to professional servicing (internal and external) and objectives.  The detail and scope of this Job Description may be altered to take into account any changes in company needs.

To find out more information about the role and to apply, please click here

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