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Qualitative Associate Account Director



The primary responsibility is to lead accounts/projects on a day to day basis, providing high levels of service to their specific clients, with minimal Director support, and effectively contribute to the efficiency of the business unit.
They are also responsible for creating meaningful impact on our client’s businesses and are the interface between Millward Brown and our clients. The role includes client engagement, consultancy, project design, fieldwork and analysis, preparation and delivery of presentations and reports, as well as broader business responsibilities including seeking new business, people management and the implementation of broader business initiatives, both local and Firefly global, to improve business performance.
Client Management and Consultancy (15%)
Apply advanced level of knowledge and understanding of your clients and their business in all interactions with clients. Deliverables apply this knowledge in the context of commercial implications and realities. Knowledge includes;
  • Key clients, key stakeholders and their needs
  • The client’s business and strategy
  • Client brands and communication activity
  • Client markets and competitors

Deliver effective advice and consultancy for your clients

  • Instigate and facilitate client discussions to better understand their business issues
  • Advanced interpretation of data and ability to articulate insights clearly and impactfully
  • Provide a comprehensive point of view on brand, media and communications issues aligned with Millward Brown philosophies

Develop strong relationships with clients to the extent the Account Manager is a port of call for opinions, information and advice

  • Present impactful

Demonstrate confidence and strong interpersonal skills in client facing situations
Account Management (10%)

  • Manages accounts to ensure all account deliverables are met while working to agreed budgets

  • Accountable for the accurate and timely delivery of account outputs; presentations, reports and workshops – balancing own analysis and creation of deliverables with delegating within the team

  • Responsible for accurate analyses, writes, checks and crafts reports and presentations to ensure deliverables meet client needs and generate strong insight and impact for clients business

  • Delegates to team effectively, providing constructive feedback and support for other account members to ensure account responsibilities and deliverables are met to a high standard in agreed timelines

  • Where client is a regular purchaser, maximizes account efficiency and profitability by reviewing, improving and streamlining processes and systems without compromising quality

  • Resources and plans accounts to meet client objectives within budgets

  • Develops and implements account management plans for key clients with support from Directors

  • Develops case studies to demonstrate value we bring for clients

  • Conducts and creates impact reviews for all presentations

  • Responsible for managing and monitoring junior team to ensure accurate and timely delivery of support, fieldwork and analysis

  • Fosters good relationships with third party suppliers and provides constructive feedback to improve relationships.

  • Challenges third party proposals where appropriate to achieve a better business outcome

Fieldwork and Analysis / Knowledge Sharing (45%)

To find out more information about the role and to apply, please click here


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