Market research jobs
This candidate has expertise in 4 key areas:
- From project conception to delivery, this candidate focuses on addressing business issues.
- Pinpoint client key business issues/questions and propose, design and report accordingly
- Understand and embrace the concept that less can be more
Management (clients and teams)
- Leadership, training, personnel development, direct management to research managers/directors.
- Reviews and consults with Account Executives for mid to large program RFPs and projects.
- Initiate and guide the development of the team’s knowledge and coach them in the use of analytical skills to conduct high quality research
- Client point of contact, focused on meeting clients’ needs and works to build client relationships along with industry knowledge expertise
- Identify specific areas for coaching and training, successfully mentor to ensure professional growth
- Understanding of financial results and implications
- Partners with Operations, Finance, Business Solutions, and other research managers within the sector on quality compliance, best practices, communication on segment state and process improvements
- Offers insights on lifecycle of research including proposals, applications/methods, execution and delivery.
- Ultimately responsible for delivering quality research that is expertly executed and presented in a synthesized and insightful manner
- Strong project management skills
Brand & Communications
- Strong understanding of Brand and Communications (including, but not limited to equity, tracking, ,segmentation, advertising assessment)
- Ability to connect the dots between B&C and other practice areas such as Retail & Shopper and product/concept testing.
- Bachelors or equivalent degree
- 10+ years industry relevant experience
- Strong story-telling expertise (from numbers to strategy)
- Management, mentoring and partnership experience
- Expertise in key areas of research (understanding of operations, design, analysis, and delivery)
- Brand and Communications expert
- Excellent written and oral communications
- Proficient in data analytic platforms (i.e., Survey Reporter, SPSS)
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