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Integrated Marketing Director, TNS



Key Responsibilities and Accountabilities
  • Develop digital and social strategies and business objectives for TNS, inclusive of web, mobile, social, content and live digital experiences
  • Responsible for the deployment of digital and social strategies in collaboration with relevant internal and external stakeholders.
  • Engage leaders and their teams around the Digital opportunity – creating a sense of urgency, momentum and energy – driving adoption of new technologies and services
  • Maintain high visibility on client’s evolving issues and work with marketing teams to ensure materials resonate for local clients – address their IM challenges and position TNS as leading authority on the future of market research
  • Manage Client Services teams to effectively develop sales and marketing plans that leverage our points of view and offer in a way that resonates with client needs in the market 
  • Establish KPIs and evaluate and interpret performance metrics to ensure direct correlation between resource allocation and business outcomes
  • Create regular progress reports that yield actionable insights to inform and evolve digital and social strategies

Knowledge and Experience

  • 8-10 years’ experience in a related position or digital/social marketing role
  • Strong expertise with all major digital social platforms relevant to Asia-Pacific countries
  • Experience leading digital/social campaigns (agency business experience a plus)
  • Proven history of managing large initiatives with tight deadlines
  • Adaptability to rapidly changing situations/environments
  • Strong presentation and communication skills
  • Grasp/understanding of the overall business strategy/objective
  • Keep abreast of the latest digital and social marketing information, trends and opportunities
  • Entrepreneurial spirit
  • Experience of working in an international company
To find out more information about the role and to apply, please click here

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