Experience: Desired (Years of experience, MR / non – MR)
8-10 years, in case the candidate is from a market research background. Ideally we need 10 years of pure marketing research background
Research Experience: Desired
The candidate must have worked on brand research / consumer research, preferred in the order of listing.
Sector Experience: Desired
The candidate must have worked on / have exposure to consulting / research projects in FMCG – food & beverages / IT, Consumer Durables, internet, media & telecom sectors, retail
The candidate must have managed or lead the relationship with a large client in his/her role at any earlier organization.
Has managed teams of over 10 people
The candidate must have previous experience in research in sectors mentioned above. The candidate must have adequate experience in ad hoc research, specifically in
• Product/Concept testing
• Market Segmentation
• Demand estimation
• Price Elasticity
• Brand positioning
• Sales Forecasting etc