Marketing Sciences (MSC) is a specialised unit within TNS which provides support, consultancy and specialist knowledge on quantitative research methods and analysis techniques. MSC work is spread across survey structured data analytics, data fusion of survey and other data sources like transactional data and social media / digital unstructured data analytics. MSC is responsible for developing custom solutions utilising a wide range of multivariate techniques, including various types of modelling as well as more specialised market research techniques such as segmentation, market strategy, brand experience and pricing. MSC also has a key role in solution / product development especially in the area of social / digital unstructured data. MSC team contributes actively towards thought leadership within TNS UK and on industry platforms.
It brings together a strong multifunctional team of people with backgrounds in market research, economics, statistics and big data analytics.
To work primarily in the area of social media analytics and analysis of other unstructured data projects. The work will involve providing inputs to researchers and clients on appropriate design, using big data processing and blending platforms like Alteryx for data wrangling, analysing data using NLP text analytics, social network analysis, mix modelling & other predictive analytics, interpreting analysis outputs and explain them clearly to researchers and clients. Provide input to sales proposals and participate in client presentations and workshops when required.
We are looking for someone with
The candidate must also have an interest in developing new analysis techniques associated with unstructured data and an interest in the applications of new technologies to marketing.
In line with the objective of raising the industry profile of TNS Marketing Science a willingness to write papers for publication and/or presentation would be a distinct advantage.