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Associate Director, TNS Mercury, Qualitative



Associate Director – TNS Edinburgh
TNS Mercury
London, More London Place, SE1
Qualitative Research in Social / Commercial marketing and communications
TNS - Edinburgh


The Scottish qualitative team of TNS in Edinburgh conducts research across government and public funded agencies as well as commercial clients in Scotland. TNS has a global reach and we sit within the TNS Mercury division, working in close collaboration with our quantitative colleagues in both Edinburgh and London. 

Our work spans policy evaluation, public communications research and social marketing. In Scotland we work on some of the most important public communications and insight research studies for both Policy and Marketing departments within the government and local agencies. 

The research covers a wide range of government communication and policy areas which is used to inform social communications campaigns and aide policy development.  Projects range from fast-turnaround creative development projects to complex exploratory insight research; feeding into strategy for both policy and marketing. We also work with commercial/FMCG clients to develop their brand and communication strategies and utilise a variety of models and approaches. 

We are active in utilising ethnographic and online methods and regularly incorporate the TNS Behaviour Change model as part of our analysis and TNS also regularly shares its current thinking and trends with clients, to reflect its global status and expertise. 

The Role

We are looking for an Associate Director to join our Edinburgh team, leading innovation in the UK research sector and maintaining our client base.

We have a proven track record of success and this is a real opportunity for someone who wants to have a real impact with their research by joining a highly professional, motivated and friendly team. Although part of the London TNS team, the Edinburgh office is fast paced and dynamic in that it offers opportunities for development that are usually more restrictive in larger offices and teams. The Scottish market is at a pivotal stage of evolution and development and candidates that enjoy the challenge of guiding and advising on ideal approaches, rationales and strategy will find this role rewarding. 

The successful candidate will need to be confident in leading policy and communication research projects and able to write compelling and innovative proposals for new business.

The successful candidate must have outstanding client delivery skills. They will also be a strong self-starter, and capable of leading a client team to successful delivery on complex and challenging research programmes.  They will work closely with the Research Director and be trusted to run projects autonomously, when required

Person Specification


  • Proven track record in managing policy research studies and / or evaluation projects
  • High level qualitative research skills
  • Designing and running research projects, accessing a wide range of methodologies, analysing and reporting on findings
  • Preparing and delivering strategic presentations
  • Delivering to client requirements – to the highest quality and agreed time schedules
  • Track record / experience in writing new business proposals and responding to client briefs
  • At least 8-7 years qualitative agency experience in the UK

Skills/ Abilities

  • Good interpersonal and communication skills
  • Confident and inquisitive
  • Strong written and verbal communication skills
  • Entrepreneurial and positive attitude
  • Strong collaborative working ability
  • Analytical mind with a good eye for detail


  • Degree qualified or equivalent (essential)
           to find out more information about the role and to apply, please click here


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