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Account Manager – Qualitative, India – Bangalore



Overall responsibility
The Account Manager (AM) is part of the Client Service team. The primary responsibility is to work with Group Account Director to serve as a liaison between MB and its clients, with responsibility for revenue & margin assurance & appropriate high levels of service to those clients.
Key responsibilities
  • Oversees relationships with his/her identified clients, ensuring that their needs are being met and that they are receiving appropriate levels of service
  • Accountable for client relationships and satisfaction; builds strong rapport and trust; raises client expectations
  • Deep involvement with client projects, including interpretation, development of recommendations, presentation of findings
  • Creates strong working relationships with clients (advertising knowledge for agency)
  • Constantly seeks opportunities to develop new business amongst existing clients and identification and development of new business opportunities outside the existing client base
  • Works with  Head of MB India Firefly on initiatives and products and strives for the implementation of best practice in the team
  • Manages a team to meet operational targets, including:
    • Setting objectives
    • Conducting performance evaluations
    • Monitoring of progress of staff under their management
  • Overall quality of the services provided to his/her clients
  • Management of project level budgets, in collaboration with the MD & Head of MB India Firefly, estimate and plan budgets, resources and profitability of projects.  Takes responsibility for P&L on own accounts
  • Is able to write successful proposals, make effective pitch presentations and win pitches.
  • Ability to develop appropriate and innovative research designs (in line with global qualitative initiatives); provides insights to all stages from proposal preparation, design, survey study methods and report write-ups; outstanding analytical abilities
  • Acts as an advisor and source of technical advice to members of his/her team or office
  • Helps drive company development, such as new approaches, improvements to company efficiencies
  • MB Qualitative Tools & Techniques – has strong understanding knowledge, but more importantly the ability to transform tools to make an insightful and memorable imprint on the organization
  • Assists with recruitment of staff
  • Contributes to the qualitative training programs and activities within the office
  • Ensures training and career development of staff
  • Acts as an advisor and source of technical advice to members of his/her team or office
  • Represents Millward Brown at professional functions and activities

The AM reports to a HCS / GAD.
Personal skills
The following skills are essential:

  • Unilever Accreditation for Research Lead/Research Lead + Moderation
  • At least 5 – 7 years experience in Client Service
  • Proven knowledge of market research
  • Preferred proven knowledge of MB products and philosophy
  • Proven skills in team management and leadership
  • Developing skills in staff development
  • Background and experience in P&L management
  • Demonstrated ability to build strong client relationships
  • Developing skills in the development of business
  • Strong presentation and interpersonal communication skills
  • Excellent command of English, both written and verbal
To find out more information about the role and to apply, please click here

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