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Account Director, Qualitative



The Account Director Qualitative (AD) is part of the Firefly Client Service team in their office. Their primary responsibility is the management of qualitative accounts with a team of professional researchers. .
Key Responsibilities
People Leadership
  • Assists with recruitment of staff
  • Contributes to the qualitative training programs and activities within the office
  • Ensures training and career development of staff
  • Acts as an advisor and source of technical advice to members of his/her team or office
  • Represents Millward Brown at professional functions and activities

Client Leadership

  • Oversees relationships with his/her identified clients, ensuring that their needs are being met and that they are receiving appropriate levels of service
  • Accountable for client relationships and satisfaction; builds strong rapport and trust; raises client expectations
  • Involvement with client projects as necessary, including interpretation, development of recommendations, presentation of findings
  • Consistently demonstrates a high level of marketing knowledge and applies to successfully forge strong working relationships with clients (advertising knowledge for agency)
  • New business development amongst existing clients and identification and development of new business opportunities outside the existing client base
  • Acts as a champion for specific qualitative tools/techniques
  • Works with global Millward Brown qualitative team and with MB Firefly within the region on global initiatives and products and the implementation of best practice in the team

Business Leadership

  • Manages a team to meet operational and financial targets, including:
    • Setting objectives
    • Conducting performance evaluations
    • Monitoring of progress of staff under their management
  • Overall quality and profitability of the services provided to his/her team
  • Management of revenue budgets set for those clients, in collaboration with the GAD or MD, estimate and plan budgets, resources and profitability of projects. Able to manage P&L for own accounts
  • Is able to write successful proposals and win pitches

Thought Leadership

  • Ability to develop appropriate and innovative research designs (in line with global qualitative initiatives); provides insights to all stages from proposal preparation, design, survey study methods and report write-ups
  • Helps drive company development, such as new approaches, improvements to company efficiencies
  • MB Qualitative Tools & Techniques – has strong understanding knowledge, but more importantly the ability to transform tools to make an insightful and memorable imprint on the organization
The ideal candidate has the following:
  • At least 7-8 years experience in Client Service
  • Proven marketing (research) knowledge
  • Strong skills in leadership and team management, including staff development
  • Some background and experience in P&L account management
  • Demonstrated ability to build strong client relationships and develop business
  • Strong presentation and interpersonal communications skills
  • Fluency (verbal and written) in English essential
  • Cultural awareness

To find out more information about the role and to apply, please click here

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